::abso!uterecords began as a dream in the heart and mind of long time music biz veteran Dez Dickerson. With a career spanning nearly 4 decades, including 5 years as the original guitarist with Prince and the Revolution, Dez had a vision for a record company that could synergize the sum total of his music business experience. As one who has been a successful artist, musician, performer, songwriter, record producer, record company exec, and artist manager, he felt he had a one-of-a-kind perspective that he could bring to a label.

::abso!uterecords, founded in 1994, is an artist development driven company dedicated to nurturing artists, their music, and their market. Absolutersquo;s purpose is to maximize the potential of each of its artists commercially, artistically, and personally, and to create a presence in the marketplace that encourages, challenges and affirms all those who encounter the artists and their music. Absolute is a record company that thinks like a management company, where the long-term benefit of the artist is the focus, and greatness is not a fluke, but a tenaciously pursued, determined goal.

::abso!uterecords mission is to have an impact on, and influence in, the culture, utilizing the tools of music, performance, technology, mass media and communications. Our credo, ldquo;Music that Matters,rdquo; is more than a mere sloganmdash;itrsquo;s our passionate objective. Absolute is a company dedicated to excellence, integrity, and innovation. Our goal is to employ the vehicle of music to share an impassioned message of hope and truth in an age of skepticism and mass-market mediocrity.